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Lifebouy has been Unilever’s oldest and top brand. When this TVC got aired lifebuoy already had a legacy of 90+
years. Unilever continued with its globally tried and tested positioning strategy of personal hygiene and
disinfection. There has been a lot of phonetic confusion between buoy and boy.
Cadbury launched these TVC’s portraying slices of life. The Real taste of life became their famous
marketing slogan. Another aspect worth noting, is that the background score is same across the ads, something Cadbury follows till date for its campaigns.
The advertiser showed an anti climax to emphasis the small and sleek design of the product. It was a
small size phone with respect to other phones in 1990s.
Vintage Ads- Old Indian Advertisements- Part 4
Are you following the ‘Old Indian Ads’ series? In case you have not been follwing it, go here. Here is Part 4 of the series.
Lifebuoy
Lifebouy has been Unilever’s oldest and top brand. When this TVC got aired lifebuoy already had a legacy of 90+
years. Unilever continued with its globally tried and tested positioning strategy of personal hygiene and
disinfection. There has been a lot of phonetic confusion between buoy and boy.
Dairy Milk
Cadbury launched these TVC’s portraying slices of life. The Real taste of life became their famous
marketing slogan. Another aspect worth noting, is that the background score is same across the ads, something Cadbury follows till date for its campaigns.
Ericsson Mobiles
The advertiser showed an anti climax to emphasis the small and sleek design of the product. It was a
small size phone with respect to other phones in 1990s.
Contributed by one of our readers, Kapil Khemani.
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