The Fiat 500 Abarth, is a zippy car, which has won worldwide acclaim from motoring ethusiasts. In this TVC however, more emphasis is on the lady, than the car! Many media companies in the US, had stated that the sexually aggressive content made it unsuitable for US audiences. Across the world in Australia, the last 7 seconds showing handbrake turns, and skidding across on public roads, was considered unsuitable! Is there something else that is unsitable in this ad?? Watch and tell us…

About the author

Arvind Ravikumar wrote 188 articles on this blog.

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business based in Chennai, India. Click here to know more about him.

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