What do you have to do to be remembered ten years from now?

Southwest Airlines picked a unique strategy of telling the truth. While the airline is known for its fun-loving cheery and open nature, their ads reflected the same. Here’s something from the past that still brings a smile to anybody’s eye – (except the Northwest airlines of course )

About the author

Abhinaya Chandrasekhar wrote 17 articles on this blog.

Abhinaya is a young and vibrant brand consultant with a Masters degree in Business Administration and more than 3 years of experience as a consultant. In her professional career she has been instrumental in building brands from scratch and nurturing their growth. Click here to know more about her.

Link to this post!