Few days ago, most people did not even know what Desimartini was all about. With the right move and just about the right oomph they barged ahead creating something really cool – A website that runs on Rajni power! 

Being a true movie site, they wanted to pay tribute to the superstar Rajni Kanth for his 61st birthday. Webchutney took the intent and came up with a site that runs when your internet is switched off – runs on Rajni power only. If you are still wondering how did they ever do this, the back end needed to create a complex algorithm that keeps an eye on the propagation on the data / information packets between two terminals.

The idea coupled with brilliant execution has made it a huge viral success. Much love to webchutney for this fantastic creation. To all those who think India has to catch up on the digital front …. Mind it, I say!

About the author

Abhinaya Chandrasekhar wrote 15 articles on this blog.

Abhinaya is a young and vibrant brand consultant with a Masters degree in Business Administration and more than 3 years of experience as a consultant. In her professional career she has been instrumental in building brands from scratch and nurturing their growth. Click here to know more about her.

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