Airtel Has extended the very popular Har Ek Friend Zaruri Hota hai Campaign, in the form of a new online viral campaign. Each video, is hilarious, and has been titled rather lazily. This campaign, consisting of 14 videos comes from the Mumbai based agency, Taproot. All videos are hosted at Airtel’s Youtube Channel, which has a snazzy look. It is titled Airtel HFZ hangout. The videos ar unveiled one after the other. Viewers can answer questions, share and tag friends, to win a trip to Ibiza.

I love the way each video makes the viewer laugh(not just smile), and how the same message, from the original Har Ek Friend campaign has now found different forms of expression. This is bound to take the viral route to and soar popularity! Here are the videos from Airtel’s Youtube Channel.

Credits: 
Agency: Taproot India
Client: Airtel India
Brand Team: Bharat Bambawale, Vikrant Khanna & Anuradha Sehgal
Creative Directors: Santosh Padhi, Agnello Dias
Writer: Agnello Dias, Kaushik Iyer, Chintan Ruparel
Account Management: Manan Mehta, Priyank Misra
Production House: Old School Productions
Director: Piyush Raghani
Music: Amartya “Bobo” Rahut
Producer: Swati Shahabadi

About the author

Arvind Ravikumar wrote 188 articles on this blog.

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business based in Chennai, India. Click here to know more about him.

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