Earlier we had posted about how QR codes are a powerful audience engagement tool. Alcoholic beverages giant Heineken, recently put QR codes to use at a party, and it was a hit, and people started talking among themselves, and over social media and generated quite a buzz. Here is the video

About the author

Arvind Ravikumar wrote 188 articles on this blog.

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business based in Chennai, India. Click here to know more about him.

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