• Sex In Advertising

    Using elements of sex in advertising is as old as the practice of advertising itself. Sometimes it’s the nature of the product that demands libidinous communication, sometimes it’s just plain laziness that drives advertisers to include sexuality...

    • Posted 5 years ago
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  • The Dyanmic Logo: Google Doodles

    We have been told that the logo, which acts as the face of the brand should remain constant in order to maintain uniformity in marketing communications. The game changer was Google, which came up with the game...

    • Posted 5 years ago
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  • Word of Mouth Marketing Defined: WOMMA

    WOMMA or the ‘Word of Mouth Marketing Association’ defines Word of Mouth Marketing. By far the best definition of the concept explained beautifully through a video. Also see buzz marketing.

    • Posted 5 years ago
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  • What is Advertising Copy?

    An advertising copy, or ad copy, or just copy, is the text form of an advertising message aimed at catching the attention, and persuading the prospective buyer to make purchase, all within a short span of few...

    • Posted 5 years ago
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  • Review: A Modern Marketing Strategy- ZMOT by Google

    We know moment of truth as that particular point of time when, the customer decides to buy the product. In a retail scenario it would be that instant when the shopper picks the product and places it...

    • Posted 5 years ago
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  • Marketing Lessons from Physics: Dan Cobley

    We all know that physics, is the law behind the things happening around us. Who among us, thought that physics and the world around us, could teach us marketing lessons? In this 2010 TED Talk, Dan Cobley,...

    • Posted 5 years ago
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  • Consumer vs Customer

    The terms consumer and customer are often used interchangeably and in the same context. Let us now understand what exactly is the difference between these two terms, and why marketers should not get confused between them. In...

    • Posted 5 years ago
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  • Best Indian Advertisements of 2011

    Two days back I had posted Nielsen’s 2011 list of Top Ads from USA. Where’s the list for Indian Ads?, you might ask. Here are the Top ads we Indians loved this year. These ads have been...

    • Posted 5 years ago
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  • Vintage Ads- Old Indian Advertisements- Part 1

    Pan Parag Shammi Kapoor and Dada Muni the two iconic figures of Indian film industry promoting pan masala through a social cause: Anti dowry. Nataraj Pencils The TV commercial shows an animated pencil race to demonstrate the USP...

    • Posted 5 years ago
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  • Breaking dawn with luxury brands

    2011 has seen a series of product placement strategies being employed. We already revealed some inside thoughts on BMW’s Mission to Drive which was a sure success. Here’s a case on product placement missing the target. Breaking...

    • Posted 5 years ago
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