• What is Guerrilla Marketing?

    Guerrilla warfare is about waging small individual battles on different flanks of the enemy territory, primarily to harass and demoralize a stronger and much more powerful enemy. Similarly, guerrilla marketing is about using unconventional marketing techniques to...

    • Posted 6 years ago
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  • What are White Goods?

    White goods generally refer to refrigerators, washing machines, ovens, stoves, and air conditioners. They are termed as 'white goods' because, when the term was coined in the 1930s and 1940s, these goods were available only in white...

    • Posted 6 years ago
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  • Honda Accord- When Things Just Work

    Honda Accord- When Things Just Work

    • Posted 6 years ago
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  • World’s Top 100 Brands Part 4

    A series of posts on World’s Top 100 brands, segregated on the basis of their brand positioning. This list is not a ranking of brands, but merely an indicator of how the world’s top brands have successfully positioned...

    • Posted 6 years ago
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  • What is a Captive Market?

    A captive market is a market, where the consumers do not have many suppliers to choose from. Their only choice is to buy what is available or not to make any purchase at all. This is applicable...

    • Posted 6 years ago
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  • JP Morgan- Commodities

    A brilliant print ad by JP Morgan Commodities. Talks about their global presence in commodity broking.

    • Posted 6 years ago
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  • World’s Top 100 Brands Part 3

    A series of posts on World’s Top 100 brands, segregated on the basis of their brand positioning. This list is not a ranking of brands, but merely an indicator of how the world’s top brands have successfully positioned...

    • Posted 6 years ago
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  • Apple- Get a Mac Campaign Series- Out of the box

    Apple's Get a Mac campaign takes on Microsoft directly. This ad talks about the Mac's ability to do things right out of the box

    • Posted 6 years ago
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  • What is ‘Surrogate Advertising’?

    Surrogate advertising, uses the advertisement of a brand or product, to convey a message which is related to another brand or product. This is done due to various reasons. Primary reason is to circumvent the ban on...

    • Posted 6 years ago
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  • This Week at Marketing FAQ (21-27 Nov)

    This is what we have been doing at Marketing FAQ in this week: Since this is the first issue of our newsletter and we launched our blog in this week, we are also including here posts that...

    • Posted 6 years ago
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